Here we go - yet another blog about media, marketing and local.
Do we really need another blog?
I don’t know - but what I do know, is that some things need to be said about these topics that are not being said. I have recently resigned the role of Vice President and General Manager of CANOE.CA, Quebecor Media’s (Canada’s second largest media group) news portal. I left Canoe after 10 years, because of what's happening to media organizations and it’s not pretty. Many people in the media industry understand things are changing, what they don’t understand that it’s NOT only the medium that’s being replaced – it’s the whole business model.
Don’t get me wrong, there are marketing gurus talking about the new marketing, media experts talking about the future of media and everyone is talking about local search. The concern I have is that they are dealing with them as independent issues.
I hope you join me in starting the conversation.
Enjoy...Linking Local
